CGEN is on a mission to transform renewable power with modular generator systems that make wave, tidal, hydro, and wind energy easier and cheaper to build, operate, and maintain. With 15 years of R&D behind them, they now wanted a new brand for the next stage of their journey as they moved from innovation to commercialisation.
Client:
- CGEN Engineering
Sector:
- Renewables
Services:
- Brand Strategy
- Brand Identity
- Website
- Digital & Social Templates
- Investment Materials
- Marketing Collateral
- Company Messaging
Repositioning to resonate
They needed a professional brand identity that reflected their expertise, supported their growth, and resonated with investors, partners, and customers in the renewable sector. The brief was to develop a brand and digital presence that could stand confidently in a competitive marketplace while remaining flexible enough to evolve with their expanding product range.
A new brand for a new time
We worked to reposition CGEN, shifting the focus from a single product to the company’s broader mission.
Our approach combined digital strategy with design execution. We retained the name “CGEN” to preserve continuity and rebuilt the brand around the company’s core strengths: modularity, scalability, and durability.
The wordmark subtly echoed generator coils, connecting brand to technology. Marine-inspired tones anchored the company in its offshore energy heritage, while bright accents added energy and distinctiveness.
The visual system extended across digital and print touchpoints, with a new website, presentations, and social templates, balancing technical credibility with accessibility. We ensured the brand could communicate effectively with investors, customers and the wider sector.
Communicating confidence and ambition
The result was a professional, confident brand and digital presence that matched the scale of CGEN’s ambition. The refreshed identity gave the company credibility in front of investors and partners, helping it to stand shoulder-to-shoulder with established players in the renewables sector.
By abstracting complex engineering into a clear, compelling brand system, We created a platform for CGEN’s future growth. The new identity not only supports immediate commercial goals but also provides the flexibility to evolve with new products and markets.
The new brand enables CGEN to move from research-led innovation to market-ready impact, positioning them as a trusted, revolutionary player in the renewable energy sector.