Not Just Wizards and Whisky
Forever Edinburgh promotes and markets the city of Edinburgh across the world, showcasing the unique and exciting tourism offerings across this beautiful city. With cobbled streets, colourful history, famous festivals and connections to the world’s most popular wizard, Edinburgh is a leading tourist destination. And there’s a lot more from hidden histories to vertical distilleries to a volcano…it’s a very unique place.
But we would say that… our HQ is based here, right next to the magnificent castle.
“Working with Daysix was an absolute pleasure. Their flexibility, professionalism, and high-quality filming made working together a seamless process. The team was not only incredibly skilled but also genuinely helpful post-delivery, ensuring we got the most from our content. Thanks to their work, we’ve been able to promote the city to prospective visitors in a truly inspiring way.”
Fiona HunterDestination Marketing and Contracts Manager, Forever Edinburgh
Client:
- Forever Edinburgh
Sector:
- Tourism
Services:
- Creative Development
- Film Production
- Marketing Campaign
- Campaign Photography
- Optimised Social Media Content
A Strategy for Each Season
We’ve been a long term digital partner, creating their video and social media content for year-round local and global promotional campaigns, helping them fulfil their strategy to position Edinburgh as an exciting all-year destination.
From seasonal content to neighbourhood content, we’ve created campaigns to highlight unique and unexpected locations and events across the city.
It’s safe to say, we know every nook and cranny of our city.
Experience The Beauty Campaign
The most recent campaign showcased the seasons, focussing on the beauty of the city during summer and during winter.
With locations selected for their audience desirability and popularity, we produced trailer-style adverts that featured multiple experiences. For each campaign, there was a strong hero video and a range of cutdowns to target specific audiences. We also created campaign photography and creative for online advertising, print and outdoor media including tram exterior wrap. We created content specifically for instagram and Tik Tok, using a more relaxed and “less polished” style to suit those platforms.
The Difference
- International Tourist Campaign with over a billion impressions on Weibo
- Content for multiple platforms including instagram and Tik Tok
- Evergreen assets for digital and print marketing