IF Water is tackling one of the world’s biggest challenges—access to clean, high-quality water. Their mission is simple but powerful: Improve life through water. They are developing innovative filtration technology to provide sustainable solutions that reduce reliance on bottled water and increase access to clean water worldwide.
With a passionate team, cutting-edge technology, and a bold product roadmap, they are setting out to transform how people access safe drinking water.
Client:
- IF Water
Sector:
- Renewables
Services:
- Product Photography
- Team Photography
- Brand Film
- Marketing Content
Capturing Innovation in Action
We love working with companies that are solving global challenges with bold ideas. Our goal was to tell a powerful story—one that highlighted not just the product’s capabilities, but the broader impact of IF Water’s mission. Their first product launch was a crucial step towards this vision, and they needed compelling film and photography to showcase its impact.
Our Strategy
- Showcasing the Product – We captured the ease and speed of the filtration system, showing how users could have fresh, crystal-clear water within minutes—no matter the source.
- Bringing the Brand to Life – Through dynamic visuals, we conveyed the innovation, precision, and trust that define IF Water.
- Communicating Impact – By crafting a narrative around the product’s ability to deliver clean water quickly from installation, we emphasised the life-changing potential of this technology.
- The Ambitious and Talented Team – They are a close-knit team focussed on brilliant innovative technology. Down to earth and ambitious, we wanted to give people a visual introduction to them.
- Asset Bank – We created a bank of brand materials that can be used across their communications and channels, from film interviews to product videos to photography.
A Powerful Launch for a Game-Changing Product
Our visuals played a key role in bringing IF Water’s product to market, helping them engage stakeholders, attract customers, and build excitement around their mission. The launch set the stage for IF Water’s long-term goal: to make high-quality water accessible to more people while reducing reliance on bottled water. With an innovative product and a compelling story, IF Water is making strides toward a future where clean water is available to all.