Scotland’s marine energy sector holds immense potential, both locally and globally, as a key player in the transition to renewable energy.
Recognising the need to tell the stories of the sector and attractive investment, we were asked by the University of Edinburgh and European Marine Energy Centre to create a campaign to inspire investment interest.
Client:
- The University of Edinburgh & European Marine Energy Centre
Sector:
- Renewables
Services:
- Campaign creative
- Scriptwriting
- Film Production
- Motion Graphics
- Social Media Assets
The Campaign
The campaign aimed to blend compelling storytelling with actionable insights to showcase the sector’s growth, strengths, and opportunities.
Video was seen as the optimal way to inspire and engage potential investors as it is a popular medium and the best way to present the story of the sector.
The Strategy
The campaign was structured as a series of four short episodes, each focusing on a different aspect of Scotland’s marine energy story.
To ensure the content was both credible and engaging, we conducted a range of interviews, filmed across Scotland and highlighted success stories, featuring companies who are ready for commercialisation.
Scotland’s Marine Energy Advantage
Highlighting the unique natural resources and infrastructure that make Scotland a global leader in marine renewables.
Innovation in Action
Showcasing test facilities, advanced technology, and groundbreaking projects pushing the boundaries of tidal and wave energy.
Collaboration for Growth
Exploring partnerships between academia, industry, and government driving sector-wide innovation.
Global Market Potential
Framing Scotland’s marine energy industry as a key contributor to the global renewable energy transition, with exciting investment opportunities.
The Difference
By combining storytelling with strategic communication, we positioned the campaign as a bridge between Scotland’s marine energy sector and the global investor community.This series provided a vivid, engaging snapshot of Scotland’s marine energy sector, positioning it as an attractive investment destination.
A Global Campaign
Delivered powerful visuals and data-driven narratives, used by stakeholders across their global networks.
Inspiring Campaign Collateral
We highlighted the expertise, infrastructure, and market potential that make Scotland a secure and innovative investment choice.
Multi-stakeholder Engagement
Brought together key players across the sector from government to academics to innovative companies to create a unified and compelling message. The assets were shared widely with stakeholders and investors, becoming a bank of promotional materials for future campaigns.
