ScribePro is on a mission to improve player care across sports leagues through powerful, easy-to-use medical management software. Their digital platform replaces inefficient, perishable paper notes with a digital, real-time solution for sports medics.
While they had secured major clients across a range of sports, they wanted to build on this success and make sure people knew that ScribePro was the engine running behind some of the biggest teams in sport.
They wanted to showcase their relationship with the SRU to demonstrate their credibility and commissioned a premium piece of content that would be engaging, shareable, and authentic to the high-paced world of elite sport.
Client:
- ScribePro
Sector:
- Sports Tech / Medical Tech
Services:
- Film Production
- Motion Graphics
- Creative Strategy
- Design
Going behind the scenes
Daysix collaborated closely with ScribePro to develop a creative strategy that focused on storytelling rather than selling. We pivoted the concept to a “Day in the Life” film, shining a light on the often-overlooked work of team medics. They are “the team behind the team”.
We researched successful sports content to craft a visual style that was dynamic and captivating. Our approach was to let the medics tell their story first, with the software naturally integrated as the tool that empowers them. Filming with a national sports team like the SRU required immense flexibility. We worked around strict training schedules and match days, often deploying with less than 24 hours’ notice.
Showing the human impact
The result is a powerful piece of content that shows the human-centred approach of the ScribePro brand. It was, after all, designed by medics for medics!
By focusing on the dedication of the medics, the video subtly but effectively positions ScribePro as an essential partner in elite player welfare. The content also successfully showcases a high-profile use case (SRU), providing the social proof needed to build confidence with future clients. In the first week of release, the film achieved strong social media metrics, with 45k views across Instagram and Linkedin.