Perched at the top of Edinburgh’s Royal Mile, The Witchery at the Castle is an experience like no other. Hidden within historic buildings dating back to 1595, this gothic and opulent hotel and restaurant is steeped in rich Scottish history.
As they prepared to launch their exclusive new gift shop, The Witchery sought to enhance their online presence, engage new audiences, and build anticipation. They needed content that would capture the magic of their brand—immersive, evocative, and unforgettable.
Client:
- The Witchery
Sector:
- Tourism & Luxury Hotel
Services:
- Creative Development
- Video Production
- Optimised Social Media Content
The Strategy
As their content and production partner, we crafted a suite of videos designed to bring their brand story to life and expand their reach. Our focus was on:
- Collaborations with Scottish artisans – we showcased partnerships with Araminta Campbell, Mackenzie Leather and MinaLima. These collaborations not only highlighted the artistry behind each creation but also fostered cross-community engagement and positioned The Witchery as a leader in luxury and innovation.
- The unique Witchery experience – we captured tantalising glimpses of the restaurant and beautiful accommodation
Stitching Together The Story
One standout piece from The Witchery’s shop is an exquisite Gladstone bag, handcrafted exclusively by Mackenzie Leather. We were invited to document the journey of its creation—from the first cut of leather to the final stitch.
Through a series of videos, we showcased this meticulous craftsmanship, reinforcing The Witchery’s commitment to quality, heritage, and collaboration. More than just a product, the bag tells a deeper story: of tradition, artistry and the power of storytelling through content.
The Impact
By crafting compelling visual narratives, we enhanced The Witchery’s content into an experience, one that continues to captivate, inspire, and enchant.
- Expanding reach – collaborative content introduced The Witchery to new audiences, strengthening brand recognition.
- Evergreen assets – A visually rich content bank featuring their restaurant, hotel, and shop, ensuring long-term value.
- A distinctive brand aesthetic – establishing a signature video style that conveys beauty, atmosphere, and the unmistakable magic of The Witchery.